Coincidentally, I didn’t have to walk far as the showrooms I visited were all withing about 5-9 blocks of each other. Here’s a google map illustrating just how close they are. They are all located in the Lower East Side which is fun neighborhood.

14 East 4th Street, #404, New York City
I went over to Helix to see how they were setup. Their space is in a larger building with a doorman. It’s located on the 4th floor of the building.
It’s kind of cool though because you most likely will be able to chat with one of the founders and learn the intricacies of how the mattress was designed.
They had a separate space where you could try out the mattress so it didn’t feel like people were hovering over you:
What I enjoyed most about this visit is that you can see the inner workings of the helix mattress and they can explain how each layer works and can be customized to your preference. Here’s what the inside of the Helix looks like:
Below is a side view:
Next to the mattress is a computer where someone can help you fill out their customization questionnaire.
Here’s the full Helix Mattress Review
Wright Bedding
188 Lafayette St, New York, NY 10013
Next up was Wright. This place was on street level and easy to spot. Free Naps? Enticing!
Very relaxing and upscale.
They also had a little counter top area with coffee and water that sort of felt like you were in an apartment. I also liked how accessible it was from the street. You can stroll in and out easily.
Aside from mattresses, Wright also sells duvets, sheets and pillows which are also on display.
Wright was a great experience and I appreciate how accessible it is. Here’s the full Wright Mattress Review.
Keetsa
69 Mercer St, New York, NY 10012
Keetsa has more of a traditional mattress store vibe since they sell multiple styles of mattresses.
Here you can see the multiple mattresses along with descriptions and prices of each one. They also had multiple sales people ready to help.
Each mattress has their price listed in various sizes on a post in front of it. As you can see, they are on the higher end of the spectrum and I wasn’t all that impressed when lying on them.
I haven’t done a Keetsa mattress review yet so I can’t really speak to how the mattresses feel except for my initial impressions.
196 Bowery, New York, NY 10012
Like Keetsa and Wright, they are at street level and like Keetsa they have different models to choose from along with helpful sales staff.
Below is the photo of the Alexander Signature Select Hybrid. The newest model in the Nest Bedding lineup. You can purchase bed frames at Nest as well. They come in all sorts of different varieties.
This was a nice, clean and bright store that has it all.
Here’s my Alexander Signature Select Review
Here’s my Nest Bedding Love Bed Review
Here’s my Easy Breather Pillow Review
New Kids on the Block
You can book a time to visit via their website. They have a great mattress and a really cool mattress pad that is also a very sophisticated sleep tracker. They are located at 146 Duane St, #5A, New York NY 10013
Conclusion
I love New York and love it even more now that some of my favorite mattress brands are housed so close together. If you live in or near New York City and looking for a new mattress, take a stroll through the new mattress district. You can try out some of the online only brands without having to wait.